United States or even a new type of custom website
According to the consumer launch of targeted advertising feature, value is much higher than non-targeted ads. Advertising industry in March of a survey released last year, targeted advertising, the average U.S. price is $ 4.12 per 1,000 views, rather than targeted advertising is only $ 1.98.
Basic information on the Internet are based on understanding, the U.S., the emergence of a new customized website. It can be judged based on the visitors on the layout, content and product price adjustments. For example, the New York Demdex company helps businesses build Web site “consumer behavior data bank”, including the visitor’s web browsing history and personal consumption items, etc., but also its work to build a position to predict the level of the database. The company conducted in-depth analysis on data to help retailers, depending on the characteristics of visitors to customize their site content.
Demdex CEO 兰迪尼古劳 that if a visitor found a man in midlife crisis, then Demdex services to corporate customers, such as automotive retailer, will be to show that male red convertible car, if the visitor was a young mother, they show that their minivan.
Some financial companies have also started using this method, different visitors based on income and education may be the case for them to see different pages.