Gucci brand further emphasized the unique binary relation soul
FridaGiannini as Gucci brand positioning can be a perfect grasp of binary opposition, the full integration of modern and traditional, technology and innovation, unconventionality and excellence, can in many competitors.
In marketing and communications, in mid-2010 further emphasized the Gucci brand in a unique binary relation the soul, the brand luxury fashion interpretations of traditional authority, together with the integration of all activities were. VIP clients to the introduction of on-site retail activities display technology, visual display of craftsmanship Gucci Artisan; after a lapse of 20 years after the return to the top ranks of the equestrian event sponsorship, event sponsorship GucciParisMasters; released iPhone (Mobile Internet) for GuccilifestyleApp application; Release Icon, Temporary mobile store shoes, these are Gucci in the year to introduce the brand of tradition and innovation will be a vivid example of life.
As the economic crisis occurred, Gucci become different, “This is part of life, I do not see any complex. If you just want some easy passes, it may not suit you here.” PatriziodiMarco said.